This email introduces TSG to business owners prior to Morgan's follow-up call. Personalise the salutation and business name before sending.
Send this email first. Morgan calls 2–4 hours later or the following morning. The email is the door-opener — the call is the appointment setter.
Recommended send time: Tuesday–Thursday, 7:30am–9:00am. Owners are at work early. Email lands before the day gets away from them.
SUBJECT LINE OPTIONS:
My name is Morgan — I'm part of the team at Tactical Solutions Group. Ken King, our founder, has asked me to reach out to a small number of business owners on his behalf this week. You're one of them.
We work with one business per market segment — it's how we keep the work clean. [Business Name] is on that shortlist.
Most owners we talk to are either too busy, not busy enough, or wish they had more time to work on their business rather than in it. At both ends of the scale — and everywhere in between — it's the same fundamentals that need addressing.
That's not a work ethic problem.
That's a systems problem.
Ken King founded Tactical Solutions Group after 30+ years in sales and business across automotive, real estate, and high-value B2B. TSG works with business owners across NZ to find where profit is leaking and fix it. Not with a seminar. Not with a folder of generic templates. Ken comes in, identifies the friction, and builds the system that stops the drift.
Here's what we typically find inside the first 30 days:
No long lock-in contracts. No generic advice. We work on your business.
I'll be in touch over the next day or two — just a quick one-minute call to introduce us properly and answer any questions you might have. TSG is a unique service, and in our experience most owners have a question or two once they've had a look. I'd rather answer them directly than leave you guessing.
Hi [First Name], My name is Morgan — I'm part of the team at Tactical Solutions Group. Ken King, our founder, has asked me to reach out to a small number of business owners on his behalf this week. You're one of them. We work with one business per market segment — it's how we keep the work clean. [Business Name] is on that shortlist. Most owners we talk to are either too busy, not busy enough, or wish they had more time to work on their business rather than in it. At both ends of the scale — and everywhere in between — it's the same fundamentals that need addressing. That's not a work ethic problem. That's a systems problem. Ken King founded Tactical Solutions Group after 30+ years in sales and business across automotive, real estate, and high-value B2B. TSG works with business owners across NZ to find where profit is leaking and fix it. Not with a seminar. Not with a folder of generic templates. Ken comes in, identifies the friction, and builds the system that stops the drift. Here's what we typically find inside the first 30 days: → Revenue capture sitting below benchmark — the work is being done, the value isn't being billed → Operations running on habit, not structure — the team is reacting, not managing → The owner carrying decisions that should sit with the team → No clear picture of what the business is actually worth — or what it could be worth WHAT WE OFFER: Business Accelerator (BA) Hands-on business optimisation. We diagnose the friction and rebuild what isn't working. Measurable results inside 90 days. Adaptive Sales Intelligence (ASi) Sales training built on 30+ years of real-world selling. Adaptive, role-play heavy, outcome-focused — designed for the way owners and teams actually sell, not how a textbook says they should. Used by trades people, B2B teams and SME owners to drive significant sales growth. Business Command Centre (BCC) An AI-powered, interactive dashboard giving you real-time visibility across your entire operation — revenue, WIP, cash position, team performance. Your numbers live, not at month-end when it's too late to act. Built to stand alone, and designed to integrate with CORE|eXit — making it one of the highest-value tools an owner can have. CORE|eXit — Exit Readiness If selling in the next 6 months — or at any point down the track — is on your radar, the time to prepare is now. Most business owners leave significant value on the table because they weren't ready. We close that gap. No lock-in contracts. No generic advice. We work on your business. I'll be in touch over the next day or two — just a quick one-minute call to introduce us properly and answer any questions you might have. TSG is a unique service, and in our experience most owners have a question or two once they've had a look. I'd rather answer them directly than leave you guessing. Morgan Codd Client Outreach — Tactical Solutions Group On behalf of Ken King, Founder morgan@tsgltd.co.nz tsgltd.co.nz